The Urban Bourbon Trail in Louisville Kentucky consists of 9 restaurants/bars mimicking the famed Bourbon Trail which joings all the distilleries in the state.

The Trail is promoted by the Louisville Convention and Visitors Bureau (CVB) who give visitors a passport which is stamped at each venue you visit on the trail. When full visitors return the passport and receive a gift from the CVB

Visionmill produced comprehensive coverage of each of the restaurants on the trail as part of the coverage of the Kentucky Bourbon Festival but also as stand alone videos to help with the promotion. The prerequisite here was that, once again, the videos be targeted to a broad demographic looking for a premium, luxury brand experience.

The Restaurants on the Urban Bourbon Trail are regarded as some of the best in the United States and are ranked very highly globally. They cover a wide range from the elegant Seelbach (once the hang out of Al Capone), to the award winning restaurant/bar Proof on Main and art gallery/hotel 21C, to local neighborhood bar and grill Baxter Station.

Each of the videos was shot on a very tight schedule to accommodate the restaurant/bar hours of business and to cause minimal disruptions to clients and staff. THE VIDEOS FEATURE A SIGNATURE COCKTAIL AND A SIGNATURE MEAL PRESENTED BY THE CHEF...AS WELL AS A LOOK AT THE DECOR AND HISTORY OF EACH ESTABLSIHMENT.

Proof on Main/Art Gallery Hotel 21C was voted Best Hotel in the US and #6 in the world in 2009 & 2010. (Conde Naste Traveller reader's Choice Awards)

Produced, Directed and Photographed by Rob Draper,ACS the videos drew enormous web based viewing audiences and were integrated into the Singlemalt TV website, promoted through the Louisville CVB and were also featured on the restaurant websites.

All videos were produced in Full Res broadcast quality Hi definition on broadcast standard equipment. Post production included full color grade and sound mix with stereo imaging.

All videos were also
ENCODED FOR DOWNLOAD TO
iPAD, iPHONE, iPOD
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"Proof on Main" 2'05"click on image to play movie
SCREEN HI RES "PROOF"


"Baxter Station" 2'20" click on image to play movie"
SCREEN HI RES "BAXTER"


"Bourbon's Bistro" 2'11" click on image to play movie"
SCREEN HI RES "BOURBON'S BISTRO"


"The Brown" 2'10" click on image to play movie"
SCREEN HI RES "THE BROWN"

Want to see more?

Z's Fusion 2'05"
Maker's Mark Bourbon House 2'36"
Jockey Silks Bar 2'12"
The Bar at Blu 2'12"

Case Study - The Urban Bourbon Trail - Louisville Kentucky
CASE STUDIES

Urban Bourbon Trail
Establishment Hotel
Highland Park
The Sunday Times
The Bourbon Chase
Kentucky Bourbon Festival
Singlemalt TV

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